Consultailor is an independent UK marketing consultancy providing marketing strategy, customer and CRM advisory, brand planning and commercial marketing support. Our work ranges from defined projects to longer-term consultancy engagements and focused expert sessions.
Work can be a defined project or ongoing support, depending on what the business needs.
Turning business objectives into annual and quarterly marketing plans, including priorities, channel investment, budgets and KPIs.
Reviewing customer behaviour and CRM activity to improve how businesses attract, engage, retain and reactivate customers.
Using customer, website and campaign data to understand purchasing behaviour, identify conversion barriers and inform marketing decisions.
Defining a clear market proposition and bringing it to customers through practical positioning, launch and communication plans.
Assessing websites, digital journeys, CRM processes and marketing technology to identify changes that improve customer experience and performance.
Helping businesses improve how marketing is planned, resourced, coordinated and evaluated across teams and agency partners.
Independent strategic advice and ongoing marketing guidance, with a consultancy scope agreed around the business priorities.
Focused expert consultations for organisations seeking an independent perspective on marketing, customers or commercial challenges.
Reviewing pricing, promotions and customer value to help businesses assess the commercial impact of marketing choices.
Examples of work undertaken by Consultailor Ltd.
A multi-year consultancy engagement covering marketing planning, CRM, digital marketing, lead generation, reporting and business development. The scope evolved with the client's needs over time.
Consultailor delivered a short-term consultancy engagement for a major international quick-service restaurant brand during its first year of operation.
Focused, paid advisory sessions on marketing strategy, CRM and customer experience, delivered through professional research and expert networks.