Consultailor is an independent marketing consultancy founded by Pinar Artemel. We work with leadership teams on marketing strategy, customer and CRM growth, brand and go-to-market, either as a defined project or as ongoing support.
Work can be a defined project or ongoing support, depending on what the business needs.
Marketing strategy, priority setting, annual and quarterly planning, proposition work and growth roadmaps.
Customer growth frameworks, lifecycle strategy, segmentation, loyalty, retention, reactivation and CRM effectiveness.
Positioning, messaging, launches, integrated campaigns and go-to-market planning.
How marketing is organised across teams, agencies, data, martech and measurement.
Marketing leadership on a part-time basis for businesses that do not need a full-time appointment.
Selected experience that informs Consultailor's work today.
Ongoing support across marketing planning, CRM, digital content, lead generation, sales enablement, reporting and business development, with the scope evolving with the organisation over several years.
Managed Starbucks Card activity across launches, promotions, digital communications, CRM, day-to-day operations and budget, working closely with store teams and customer service.
Experience across campaign planning, agency leadership, launches and operational delivery, balancing brand ideas with what restaurant teams could execute.