Services
Consultailor undertakes defined strategic projects, longer-term advisory partnerships and focused expert assignments. Each engagement is shaped by the business question and agreed scope.
Marketing Strategy & Planning
Turning business objectives into annual and quarterly marketing plans, including priorities, channel investment, budgets and KPIs.
A plan a leadership team can use to decide what to do, what to stop and how to assess progress.
Typical scope
- Market, customer and competitor reviews
- Annual and quarterly planning, including campaigns and channels
- Marketing budget development and channel allocation
- Objectives, KPIs and reporting priorities
Customer, CRM & Loyalty
Reviewing customer behaviour and CRM activity to improve how businesses attract, engage, retain and reactivate customers.
A clearer lifecycle plan covering acquisition, engagement, retention and reactivation.
Typical scope
- Customer segmentation and lifecycle analysis
- CRM data quality and communications review
- Loyalty and retention programme assessments
- Customer value, reactivation and campaign planning
Customer Insight, Data & Analytics
Using customer, website and campaign data to understand purchasing behaviour, identify conversion barriers and inform marketing decisions.
Findings and measurement priorities that can inform the next marketing decision.
Typical scope
- Customer and purchase journey analysis
- Google Analytics 4 and conversion funnel review, where available
- Campaign, channel and customer performance reporting
- Data quality, dashboards and KPI interpretation
Brand & Go-to-Market
Defining a clear market proposition and bringing it to customers through practical positioning, launch and communication plans.
A coherent proposition and practical route to market.
Typical scope
- Competitor benchmarking and market positioning
- Audience, value proposition and messaging development
- Launch planning and integrated marketing activity
- Channel priorities, agency briefs and activation planning
Digital Strategy & Transformation
Assessing websites, digital journeys, CRM processes and marketing technology to identify changes that improve customer experience and performance.
A realistic improvement roadmap with clear ownership, measures and implementation priorities.
Typical scope
- Digital customer journey and website effectiveness reviews
- Digital channel, CRM and marketing automation assessments
- Marketing technology requirements and process improvement
- Prioritised digital roadmap and measurement approach
Marketing Operations & Effectiveness
Helping businesses improve how marketing is planned, resourced, coordinated and evaluated across teams and agency partners.
More consistent decisions, delivery and reporting across marketing activity.
Typical scope
- Campaign planning processes and operating routines
- Agency coordination, briefing and performance reviews
- Marketing budget tracking and investment effectiveness
- Responsibilities, reporting practices and workflow improvement
Marketing Leadership & Advisory
Independent strategic advice and ongoing marketing guidance, with a consultancy scope agreed around the business priorities.
An agreed advisory scope suited to the organisation and the questions it needs to resolve.
Typical scope
- Marketing direction and strategic decision support
- Planning reviews and commercial prioritisation
- Advice to leadership teams and specialist partners
- Ongoing assessment of plans and marketing performance
Independent Expert Advisory
Focused expert consultations for organisations seeking an independent perspective on marketing, customers or commercial challenges.
Targeted discussion and recommendations within an agreed advisory assignment.
Typical scope
- Expert interviews and professional research consultations
- Customer experience, CRM and loyalty perspectives
- Market, brand and marketing strategy insights
- Specific questions on marketing operations and transformation
Commercial Marketing & Pricing Strategy
Reviewing pricing, promotions and customer value to help businesses assess the commercial impact of marketing choices.
A grounded view of pricing, offers and promotion choices in the context of customer demand and commercial priorities.
Typical scope
- Price positioning and competitor benchmarking
- Promotional planning and offer evaluation
- Customer purchase behaviour and value considerations
- Campaign economics, margin awareness and commercial trade-offs